Discovering the Truth: What Company Owns WORX?

Worx is a brand that many homeowners and garden enthusiasts are familiar with. Known for their innovative and affordable power tools, Worx has become a popular choice for individuals looking to tackle DIY projects around the home. But have you ever wondered who exactly owns this well-known brand?

Well, wonder no more! The company behind Worx is none other than Positec Tool Corporation. Founded in 1994, Positec has grown to become a global enterprise with a strong presence in over 100 countries. With a focus on innovation and quality, Positec has established itself as a leader in the power tool industry, owning several other brands in addition to Worx.

For those who are passionate about DIY projects, achieving professional-looking results at affordable prices is a top priority. By owning brands like Worx, Positec Tool Corporation is dedicated to providing a range of tools that are not only affordable but also effective. Whether you’re working on a home renovation project or simply tending to your garden, Worx is a brand that can help you get the job done with ease and efficiency.

Worx Company Overview

Worx is a well-known brand in the gardening and outdoor power tool industry, providing innovative solutions for homeowners and professionals alike. Founded in 2004, Worx is headquartered in North Carolina, USA, and is owned by Positec Tool Corporation, a multinational power tool manufacturer.

Worx offers a wide range of products, including lawn mowers, trimmers, blowers, chainsaws, and more. The company is known for its innovative designs and use of cutting-edge technology, such as its patented PowerShare battery system that allows users to share batteries between different Worx tools.

Worx is committed to sustainability and eco-friendliness, with a focus on electric and battery-powered tools that reduce emissions and noise pollution. The company also has a strong commitment to customer service, with a knowledgeable support team and a robust online community of Worx enthusiasts.

Worx Company Facts

  • Founded: 2004
  • Headquarters: North Carolina, USA
  • Parent Company: Positec Tool Corporation
  • Product Range: Lawn mowers, trimmers, blowers, chainsaws, and more
  • Technology: Patented PowerShare battery system
  • Sustainability: Focus on electric and battery-powered tools
  • Customer Service: Knowledgeable support team and online community

Worx Company Mission and Values

Worx’s mission is to provide innovative outdoor power tools that make yard work easier and more enjoyable for people around the world. The company values sustainability, customer service, and continuous improvement, with a focus on creating products that are both functional and environmentally responsible. Worx is also committed to providing a safe and supportive workplace for its employees, and actively supports local communities through charitable contributions and volunteer work.

Worx Products

Worx offers a wide range of products designed to meet the needs of homeowners and professionals alike. Some of the company’s most popular products include:

Product Description
Lawn Mowers Electric and battery-powered mowers with innovative features such as intellicut and folding handles for easy storage.
Trimmers Electric and battery-powered trimmers with ergonomic designs and adjustable cutting widths.
Blowers Electric and battery-powered blowers with turbo boost technology and variable speed controls.
Chainsaws Battery-powered chainsaws with automatic oiling and tool-free chain tensioning.

Worx continues to innovate and expand its product line, staying at the forefront of the outdoor power tool industry and providing quality products that make yard work easier and more enjoyable.

History of Worx ownership

Worx is a popular brand of outdoor power tools that has gained a significant following over the years. The brand has been on the market for over a decade and has enjoyed steady growth since its inception.

  • In 2004, Worx was founded by a group of engineers who were passionate about creating innovative outdoor power tools and wanted to take their expertise to the next level.
  • The brand was acquired in 2011 by Positec Tool Corporation, a company that specializes in manufacturing and distributing power tools. This acquisition helped Worx to expand its product lines and reach a wider audience.
  • Today, Worx is owned by Chervon Holdings, a multinational company that operates in over 120 countries. Chervon Holdings has a strong reputation for producing high-quality power tools and is committed to supporting Worx’s growth and development.

Despite the changes in ownership, Worx has remained true to its roots and continues to produce innovative and reliable outdoor power tools that are loved by homeowners and professionals alike.

Below is a table highlighting the major milestones in Worx ownership:

Year Owner
2004 Worx founder group
2011 Positec Tool Corporation
Current Chervon Holdings

Despite the changes in ownership over the years, Worx has continued to innovate and create top-quality outdoor power tools. With the backing of Chervon Holdings, the brand is well-positioned to continue its growth trajectory and remain a leading player in the outdoor power tools market for years to come.

Analysis of Worx competitors

Worx is a well-known tool brand that offers a wide range of innovative and high-quality products for DIY enthusiasts and professionals alike. However, to better understand where Worx stands in the market, it’s important to take a look at its competitors. Here are some key players in the tool industry that give Worx a run for its money:

  • Black+Decker: This brand has been around for over a century and is known for its reliable, affordable, and versatile tools. It offers a wide range of products that cater to both DIY and professional users, making it a tough competitor for Worx.
  • RYOBI: Another popular brand that has a loyal fan base, RYOBI is known for its reasonably-priced power tools and outdoor equipment. It also has a strong focus on cordless technology, which is a cornerstone of Worx’s product line.
  • DeWalt: A brand that’s often associated with construction professionals, DeWalt is known for its rugged and high-performance tools. It caters to a more specialized market than Worx, but its reputation for quality makes it a worthy competitor.

While these are just a few examples, it’s clear that Worx faces stiff competition in the tool industry. However, what sets Worx apart is its focus on innovation and technology. It’s known for being a pioneer in cordless landscaping equipment and for creating unique tools like the JawSaw and GT 2.0, which combine the functionality of multiple tools in one.

Another aspect that sets Worx apart is its commitment to affordability. While some of its competitors may offer higher-end, premium products, Worx focuses on making tools that are accessible to a wide range of users without sacrificing quality or performance.

Comparison Table of Worx Competitors

Brand Focus Price Range Key Features
Worx Cordless tools and outdoor equipment $ – $$ Innovative designs, affordability
Black+Decker Reliable and versatile tools for DIY and professional use $ – $$ Wide range of products, affordable pricing
RYOBI Reasonably-priced power tools and outdoor equipment $ – $$ Strong focus on cordless technology
DeWalt Rugged and high-performance tools $$ – $$$ Reputation for quality

Overall, while Worx is in a crowded market, it continues to stand out by offering innovative, affordable products that cater to a wide range of users. Its focus on cordless technology and unique designs ensure that it remains a top competitor in the tool industry.

Marketing tactics of Worx

Worx is a leading company that produces high-quality power tools and lawn equipment. They have established themselves as one of the best in the industry, by offering innovative solutions for everyday tasks.

  • Content marketing – Worx uses various platforms, such as their website and social media, to showcase their products and provide informational content. They understand the importance of educating their customers on how to use their tools and recommending the ideal product for specific tasks.
  • Influencer marketing – Worx partners with influencers who create organic content endorsing their products. This strategy not only helps expose Worx to a wider audience but also enhances their credibility.
  • Promotions – Worx offers promotions and discounts to encourage their customers to make purchases. These promotions include bundling products, giving out free gifts with purchases, and offering exclusive discounts to their loyal customer base.

One of the most significant aspects of Worx’s marketing tactics is their clear messaging on the products they offer. They educate customers on what the products do, step-by-step instructions, and how it’s a solution for their everyday needs. This clear message helps customers feel confident about their purchase.

Worx is also aware that customers can be skeptical about trying a new product or brand, and they use testimonial marketing as a way to build trust. They take product reviews from respected people and display them on their website, increasing customer trust.

Marketing Tactic Description
Content Marketing Creating valuable content to inform and educate their audience on the company’s products.
Influencer Marketing Working with influencers to promote Worx products to a wider audience.
Promotions Offering special deals and promotions to encourage customers to buy their products.
Testimonial Marketing Using testimonials from other satisfied customers and respected industry people to build trust in the Worx brand.

In conclusion, Worx’s marketing tactics are a combination of educating and engaging customers across all digital platforms. By providing educational content, partnering with influencers, and offering promotions, Worx has laid down an effective marketing strategy that has seen them become one of the leading power tool and lawn equipment manufacturers in the market.

Worx product reviews and ratings

If you’re in the market for quality power tools, Worx is a brand you may want to consider. With a focus on innovation and functionality, Worx has been providing power tools to both professional contractors and homeowners since 2004. In this section, we will be discussing some of the most popular Worx products and their reviews and ratings.

Top 3 Worx Product Reviews and Ratings

  • Worx WG163 GT 3.0 20V PowerShare 12″ Cordless String Trimmer & Edger
  • The WG163 is one of the most reviewed and highly rated Worx products on Amazon. With over 7,000 customer reviews, this cordless string trimmer and edger has an average rating of 4.4 out of 5 stars. Users love the convenience of the interchangeable battery pack, the ability to easily switch between string trimmer and edger, and the lightweight design.

  • Worx WX255L SD Semi-Automatic Power Screw Driver
  • The WX255L SD is another highly rated Worx product, with over 1,600 reviews and an average rating of 4.6 out of 5 stars. Users love the convenience of the semi-automatic screwdriver, which allows for quick and easy bit changes. The tool also has a built-in LED work light and a compact design, making it ideal for use in tight spaces.

  • Worx WG779 40V Power Share 4.0 Ah 14″ Lawn Mower
  • The WG779 is a popular Worx product for homeowners with small to medium sized lawns. With over 2,500 customer reviews and an average rating of 4.3 out of 5 stars, users praise the mower for its lightweight design, ease of use, and efficient cutting. The cordless feature is also a plus, allowing for greater flexibility and mobility.

Worx Product Quality and Durability

When it comes to quality and durability, Worx products are well-regarded by both professionals and homeowners. With a focus on innovation and functionality, Worx tools are designed to be long-lasting and efficient. Many Worx products feature interchangeable battery packs, making them more versatile and cost-effective in the long run. Overall, Worx products are known for their reliable performance and value for money.


With a range of innovative and versatile power tools, Worx is a brand worth considering for both professionals and homeowners. From cordless string trimmers and screwdrivers to lawn mowers and chainsaws, Worx products are designed for efficiency, convenience, and ease of use. With a focus on quality and durability, Worx tools are built to last, providing you with the performance you need to get the job done.

Pros Cons
Interchangeable battery packs for many tools May not be as powerful as some high-end brands
Reliable performance and value for money Some products may have a shorter warranty period
Lightweight and easy to use Some products may not be as durable as high-end brands

In summary, Worx products are a great choice for homeowners and professionals alike. With a focus on innovation, functionality, and reliability, Worx offers a range of convenient and cost-effective power tools that are built to last. Do your research and read reviews before making a purchase, and you may find that Worx is the right fit for you.

Future Prospects of Worx

With the ever-evolving technology and increasing customer expectations, it is imperative for companies to keep up with the pace to remain competitive in the market. Worx, as one of the leading power tool manufacturers, has been successful in meeting the needs of its customers by offering innovative products to simplify their DIY tasks. In this section, we will take a closer look at the future prospects of Worx and the steps taken by its parent company to expand its market share.

  • Continued growth: With Worx products gaining popularity across the globe, the future looks bright for the company. Its focus on offering high-quality, user-friendly tools has created a loyal customer base, resulting in consistent growth in sales and revenues.
  • Diversification: The parent company of Worx, Positec Tool Corporation, has been expanding its product portfolio by acquiring other brands and launching new products. This diversification strategy not only helps Positec increase its market share but also strengthens Worx’s position in the market.
  • Innovation: Worx has always emphasized innovation to differentiate itself from competitors. The company invests heavily in research and development to create products that are not only efficient but also eco-friendly. In the future, we can expect more products to hit the market that are sustainable and have a lower carbon footprint.

In addition to these strategies, Worx has been focusing on expanding its reach by partnering with leading retailers and online marketplaces. The company has been successful in selling its products through Amazon, Walmart, and other e-commerce platforms. This has not only increased Worx’s visibility but has also made its products more accessible to consumers.

Moreover, Worx has been exploring new markets to tap into the growing demand for power tools. The company has been successful in launching its products in countries like India, Middle East, and Africa. These markets offer tremendous growth potential for the company, and the company has been investing in building a robust distribution network to cater to the demand.

Table: Worx’s Expansion Strategy

Strategy Description
Diversification Expansion of product portfolio by acquiring other brands and launching new products.
Innovation Investment in research and development to create sustainable, eco-friendly products.
Partnerships Collaboration with leading retailers and e-commerce platforms to increase visibility and accessibility of products.
Expansion to new markets Exploration of new markets to tap into growing demand for power tools.

Overall, Worx’s future prospects are promising. With its focus on innovation, diversification, and expansion, the company has been successful in creating a strong brand image and gaining customer loyalty. As the demand for power tools continues to grow, Worx is well-positioned to grab a significant market share and remain a leader in the industry.

Customer Service Experience with Worx

Worx has gained a reputation for providing customers with outstanding customer service. The company is known for going above and beyond to ensure its customers are satisfied with their products.

  • Quick Response Time: Worx’s customer service team is incredibly efficient. They respond quickly to any inquiries or issues that customers may have, providing fast and effective solutions.
  • Easy to Contact: Worx makes it easy for customers to get in touch with their customer service team. They provide a toll-free number, email support, and even have a live chat on their website.
  • Fast Resolutions: Worx’s customer service team is dedicated to resolving issues as quickly as possible. They work tirelessly to provide customers with solutions to their problems in a timely manner.

Customers are raving about the experience they have had with Worx’s customer service team. They appreciate the fast response time, easy communication, and quick resolutions to their issues.

One customer had this to say about Worx’s customer service:

Customer Review
John Smith “I had an issue with my Worx tool and reached out to their customer service team. I was blown away by how quickly they responded and how dedicated they were to solving my problem. I ended up getting a replacement tool in no time, and I am incredibly impressed with the service I received.”

In conclusion, Worx’s customer service is top-notch. The company is dedicated to ensuring that its customers are happy and satisfied with their products. They provide fast response times, easy communication, and quick resolutions to any issues that may arise. If you are ever in need of assistance, give Worx’s customer service team a call, and they will not disappoint.

What company owns Worx?

1. Who is the parent company of Worx?
2. Is Worx a privately owned company?
3. When was Worx founded and by whom?
4. Does Worx have any subsidiaries or affiliated companies?
5. How many employees does Worx have?
6. What are some of the core products offered by Worx?
7. Where is Worx headquartered?

The answers to the above FAQs are as follows:
1. Worx is owned by a private equity firm called Generac Power Systems.
2. Yes, Worx is a subsidiary of Generac, which means it is not a publicly traded company.
3. Worx was founded in 2004 by a group of engineers in North Carolina.
4. Yes, Worx has several affiliated companies, including Rockwell Tools and Positec Tool Corp.
5. Worx currently employs over 500 people.
6. The company is best known for manufacturing power tools and outdoor equipment, including lawnmowers, chainsaws, and leaf blowers.
7. Worx’s headquarters are located in Charlotte, North Carolina.

Closing Thoughts

Thank you for taking the time to read this article about what company owns Worx. Generac Power Systems has been the parent company of Worx since 2014, and the brand has continued to thrive under their ownership. As we’ve seen, Worx is dedicated to creating innovative and efficient outdoor tools for homeowners and professionals alike. Be sure to check back for updates on Worx and their products!